C: April Fools?
Are you ever amazed when you clean out your spam folder? I do it every morning, and it usually contains ten or a dozen spam items. But what is amazing to me more is the content. Oh, sure I get some fairly innocuous pitches. I don’t open them, but from the subject lines, I can tell some of them are about consolidation of student loans or vacation pitches. But—far and away—the majority of my spam folder each morning is advertising about cures for erectile dysfunction! A secondary batch is something that usually refers to itself as “male enhancement.” Ah, if they only knew… I don’t know why I am getting these—I have NEVER searched for this stuff, I promise you with crossed heart! Don’t need the stuff; don’t want it. But the advertising for me is there. Lots of it. You know the bench signs and bill boards that say something l ike: “Billboard advertising works—you just proved it!”? Well, does this kind of e-mail advertising wo...